If you’ve been following Easy Water Films, then you’ve noticed a lot of changes recently. The heart of those changes are based in social networking, web 2.0, and new media. I’m not entirely sure what all of that means, but we’re involved with it now and in a big way.

The Dark Knight is an excellent film.  Christopher Nolan has essentially made a modern Godfather or Heat staring Batman and the Joker.  It is an intelligent film that doesn’t feel the need to spoon feed information to the audience.  It deals with complex issues:  Duality, justice, morality, terror.  All while being confident that the audience [...]

Perhaps “new” is a misnomer.  The idea of ads that are longer than the typical thirty seconds has been around for some time, but I wonder if it’s making a comeback.
Taking into account the state of the thirty second spot today (some of which we’ve discussed in previous blog entries) the opportunity to do something a [...]

Easy Water Films, L.L.C. was started with two goals.  1.  To offer outstanding video services to our clients.  2.  To produce dramatic films.  In this blog, we have seemingly explored topics related to goal #2, however to my mind there is no distinction.  Let me explain. 
We swim in a world of advertisement.  According to The New York Times, January [...]